Creating Roadmaps and Clear Steps for Behavior Change with Prof. Loran
Loran Nordgren is a professor at the Kellogg School of Management and bestselling author. His mission is to use behavioral science to make leaders and organizations better. As a behavioral scientist, Loran's research explores the psychological forces that propel and prevent the adoption of new ideas.
In this conversation, Dr. Arasi Maran interviews Professor Loran Nordgren. about using behavioural science to create behavior change. They discuss the core concept of Nodgren's book, The Human Element, which challenges the belief that change is driven solely by elevating the attraction of an idea.
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